So, today was our first of three days at The Expo. This is the modern incarnation of the famous Worlds' Expositionon or World's Fair started in the mid 1800's which were the platforms for the presentation and sharing of state-of-the-art science and technology from around the world. In the 80's, the stated goal of these monumental events changed to 'Nation Branding' and boy was that evident at this event! The scale was truly breathtaking, a central boulevard over a mile long and probably a quarter mile in width. The architecture was also remarkable - even more so when you consider that all this will be dismantled forever in November.
Our visit was largely motivated by Jack's fascination with the Chicago Worlds Fair after reading Devil in the White City last summer! He was disappointed by the lack of depth of the information provided - it was largely marketing brochure-level content - but conceded that the presentation of complex information is difficult when you cannot rely heavily on language. Every pavilion presented their info mostly with pictures, illustrations and videos with captions in Italian, English (thankfully) and the host country's language.
I found a lot of interest in visiting the different pavilions and seeing how each individual country had chosen to represent themselves to he world. Some with humor, some with hubris.
Surprisingly, Canada was not represented. Apparently, the current prime minister did not want to spend the money. I think he wisely surmised that Canada doesn't have to spend a lot of money and effort 'Nation Branding' - everyone knows and loves Canadians!! ❤️❤️
Another surprise, some of the biggest pavilions were obscure nations like Angola and Belarus. Really?? Kasakstan always had a long line to enter - Jacqui figured that they must be giving away thousand dollar bills!
The US pavilion was pedantic and our 'food truck nation' was a huge disappointment in choices and quality. We really phoned this one in, guys!
South Korea and Japan were highlights - visually stunning, on message, informative. The Italian pavilion was the largest and was a bit of a cobble (kind of like Italy). They were very gracious hosts to the Expo visitors though. Generously staffed, well planned and executed. I suspect that every handsom and friendly Italian between the ages of 18 and 25 are here this summer smiling, waving and making everyone feel welcome!
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